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> You don't have to be part of a "permanent underclass" to appreciate cheap.

Right, but they're talking about their business plan. They are growing and expanding into rural, economically depressed areas.

You can be rich and still enjoy Dollar General, but if they are expanding massively into areas that mostly just contain the new "underclass," then their claim that "what the dollar stores are betting on in a large way is that we are going to have a permanent underclass in America" can still be accurate.



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