I don't think cigarettes are cool. I also don't think cigarettes are uncool. They way it seems to be generally thought of in northern europe is that it's just something some people do and others don't. Sure, I don't smoke near to a non-smoker, because that's a nice thing to do, but a non-smoker also doesn't tell me I should quit smoking, because that's also a nice thing to do. Cigarettes are nothing, but taking a walk when you're standing still, albeit an unhealthy walk.