Granted, but this author does not set off any crackpot flags: he's had plenty of prior publications in areas relevant to the proof and works in an industry research lab. Another poster points this out: http://news.ycombinator.com/item?id=1585999
Also, the paper was written using LaTeX. I have a friend who spent a semester helping to edit a small mathematics journal, and, with virtually 100% accuracy, you could tell the crackpot papers from the serious ones based simply on whether they used LaTeX or not.
Warranted. I just despise hype and sensationalism, particularly those concerning scientific breakthroughs. The title of the submission echoed similar hollow, dramatic claims and triggered my skeptical response.