Who is your target user? It seems like your copy on your site (for the home page & query language) is geared towards developers but analytics are typically used by the business/marketing guys.
Target user is professional analyst. Someone who is hired or is consulting the organization to provide "data science" services. We believe that this user becomes increasingly technical with abilities to create workflows with multiple tools and data sources to get insights. We hope that our service will become indispensable tool for such user.
