Competition in laptops stalled, it is probably ripe for disruption. Looking the shameful Thinkpad 25, and the hype around it... there is a market for a developer laptop that does not suck.
I totally agree with the 'mass production' observation. I have just submitted my thesis, on day one I was told almost verbatim, "do not expect to contribute anything of note". It feels like they do not even want you to try.