As a random "marketing" person, I agree. I can blindly fumble my way to train a model, but a little more hand-holding would help me understand context and instill more confidence in the results I magically get by clicking things.
Agreed, although the app is still much easier to use than other ML apps I've tried, it's still a bit too confusing/"magical" for non-technical folks.
As mentioned on the parent comment, this is the #1 priority, and I hope a redesigned flow (e.g. step by step from loading the data, picking the target, then features, and explaining things at each step) will help here. I'll also have a page with concrete use cases, including marketing.
Please reach out (email on the website) if you have some ML use case you'd like to solve with ML Console, happy to help you prepare your data etc.
Might be a good idea to remove "self-destruct" from the front page your marketing if it's not intended for the masses. Or at the very least, explain that it's not a default behavior. While you were able to explain that here, others will be hesitant to adopt without the context.