That name makes no since for this app IMO

The lettering in the logo suggests a cold experience; it's So... brr.

Yeah, I was expecting some sort of addiction support app or something.

Only the name without the description will be surely misleading. But i heard people like it after realizing the ironic part: everything sobers up after 24hours

I'm not quite sure your using the word ironic correctly (unless there's something I'm missing).

Although, I did like the name more after the description. :)

Yeah. That's the ironic part. Everything 'sobers up' in 24 hours.

Presumably the idea is that the app allows you do take pictures and engage in chats that may not hold up to scrutiny the next morning.

I'm okay with the name; it's the .me domain that's weird to me.

dupe indeed

nyc

haha - they left this line of code in http://cl.ly/image/060Q0f132222