Not sure if I understand your suggestion... I suppose if one wants to write server-side code in a Haskell-ish language then one would simply use standard Haskell plus Yesod or another web framework.
It is always better to have alternatives. Being self-hosting and compiling to a widely-used language like javascript is definitely a plus. Another useful case is that an interactive "Try Fay" page can be setup (like "Try CoffeeScript" page).
If the average IQ of the world population is higher, I think Haskell will become a widely-used language. Haskell is a language much more than its syntax, and takes a lot of effort to learn.
I do have some plans to make a JSON Fay-in-JS-out service. Possibly with some “export compressed as .tar.gz” feature to give you a production-ready export.
It would even be quite cool to make a REPL and development environment, but that's a little far off.
I hope Firefox OS will get frequent updates just like desktop browsers. If Mozilla manages to bring all the advantages of modern desktop browser technologies on to a mobile platform, I vision they will gain their market share.
The problem is the lack of an efficient input method. I personally haven't come across any good soft full keyboard. And special keys won't work on bluetooth keyboards on old Android versions. I personally do not have a ICS device yet, but I think it's definitely possible to develope on ICS if the input problem is solved.
I agree that WebOS has a good ambition. But maybe that they should have updated their software stack more often. If you look at the software versions, such as Webkit, V8, node, you find that their collection of tools are heavily outdated. That's completely against the nowaday web standard of fast updating.
https://www.youtube.com/watch?v=eAiJocr6ZKg