1000 true fans
and Seth Godin's approach to marketing - that you should focus on the smallest group of people in your market and amaze them
These concepts helped me a lot with marketing to consumers and SMBs
Also, follow @mtlynch's content - even though he says he's not an expert, I feel that atleast regarding marketing to devs and builders - he is one of the best out there
Take my advice with a big grain of salt because I'm by no means an expert at finding customers. I can just say what's worked for me.
The thing that's been successful for me is to figure out who my customers are and find ways to show them I have something valuable to offer.
My most successful example was TinyPilot, where I wrote about how I built the first prototype,[0] and that post had an extremely positive reception on HN[1] and reddit[2]. I continued writing about my homelab because readers who were interested in learning about homelab were also people who had a use for TinyPilot.
I did the same thing when making my blogging course a few years ago. I joined a community for developer bloggers and gave people constructive feedback when they'd ask for notes on their drafts. Then, I approached the community manager and asked to pilot the course in the community for free (she actually insisted on paying me because she didn't believe in asking for free work). But the community liked it, the manager liked it, and it was great for me because it gave me feedback and testimonials for my course.
I've used ads but never as a first step. I think the first step has to be highly personalized where I'm out there meeting customers where they are and showing I can offer something useful.
Let me clarify actually, I run separate terminals and the agents are separated. I think claude code cli is the best. But at home I pay per token. I have a google account and I pay for chatgpt. So I often use codex and gemini cli in tandem. I'll copy + paste stuff between them sometimes or I'll have one review the changes or just the code in general and then feed the other with the outputs. I'll break out claude code for specific tasks or when I feel like gemini/chatgpt aren't quite doing the job right (which has gotten rarer the past few months).
I messed around with separate "agents" in the same context window for a while. I even went as far as playing with strands agents. Having multiple agents was a crapshoot.
Sometimes they'd work great, but sometimes they start working on the same files at the same time, argue with each other, etc. I'd always get multiple agents working, at least how I assumed they should work, by telling the llm explicitly what agents to create and what work to pass off to what agents. And it did a pretty poor job of that. I tried having orchestration agents, but at a certain point the orchestration agent would just takeover and do everything. So I'm not big on having multiple agents (in theory it sounds great, especially since they are supposed to each have their own context window). When I attempted doing this kind of stuff with strands agents it honestly felt like I was trying to recreate claude, so I just stick with plain cli llm tools for now.
I’m working on a fashion brand.
Design, marketing and creating a brand should be challenging and fun.
I’ll create something fun, joyful and fruits inspired.
Anyone tried fashion ? Any recommendation on what to learn ahead of the challenges?
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