A quick search produces many rice hullers in the $500.00 range. These are made in China and India and other parts of the world which grow a lot of rice on small plots. The inventor claimed not to find any hullers that were affordable.Maybe he didn't use the interweb?
$500 is not that affordable, especially given the ability (or lack thereof) to finance it in many parts of India and China. Obviously, this isn't a scalable product for those needs, but its a nice start.
Edit: why the downvotes? Financing a $500 product is a major issue in India, for example, where the cost of capital is extremely high.