While WeChat is somewhat more advanced then its rivals, the reason it works is because Chinese businesses are less 'sophisticated' than western ones and much more human based. WeChat is to a large extent a phone call replacement, which is especially useful in a country of multiple languages and dialects but a common written one. Western messaging services are mainly replacing things like text messages and other instant messengers not e-mail. (e-mail is probably still the de facto most insecure protocol on the internet and should be replaced).

All due respect it not exactly mind-blowing that to compete with some of the most successful businesses in the world you have to do things they can't. The author often likes to use catchy quotes so let's go with the classic "It is difficult to get a man to understand something, when his salary depends on his not understanding it". They make their money selling licenses and consulting for centralized messaging services. It's not in the interest of either party to have disagreements on this issue.