Sorry, I was using the term exponentially to mean "a huge increase" in the same way people tend to abuse the term "literally" when they really mean "figuratively." Our math PhD on our data science team just gave me a thorough scolding. You'd like him. www.gumroad.com/jobs

Exactly. It's the best system, but only works when dealing with the best people.

Just one (awesome) step forward towards the unification of cell technology for the end user.

I think it's a good move. (And congrats to the Zagats for executing the sale they couldn't make happen a few years ago)

However, I think it'll bring up an interesting point that we'll begin to see more and more of as Google continues to acquire companies - will they leverage SEO to make their own constituencies appear higher in search results than their competitors (i.e. Zagat higher than Open Table, Yelp, etc.)? Where does that fall in the ethics/morals side of things?

Interesting that if you own the means to information, you can choose what information people find (and thus, the decisions they make).