Thanks for setting this up! I am looking to get into the education space and am trying to generate some ideas on how I can build a business around education that is sustainable. If any of you have ideas, I would be happy to hear it.
I got kind of lucky here because my company grew out of the failure of my old employer. They basically ran out of money and sold themselves to a very large company. That company didn't want a subset of the users, so we offered to purchase them. I just used the same pricing scheme as my old employer did to make the transition for the old users as palatable as possible to increase the amount of people that stayed on through the migration from my old company to my new company. It worked fairly well as close to 80% stayed on.
Congratulations and it sounds extremely inspiring to hear someone is doing something about education. I would love to get into the education space but I can't seem to pinpoint an idea that's sustainable.
If you have a moment, I would love to have a chat about the challenges you faced when you first began and so on. I know you're still facing challenges but I think the fact that you've proven to get the initial traffic is a big win. I think one of the biggest proponents you can do is to get your customers to sell for you - get the parents to spread it to their friends and other parents.
I'd say kudos to the lad for his work. It's a fairly decent idea but I personally wouldn't use it. Never really like any of those "play something random" stuff. Someone out there might love this idea though. With Google Instant, I felt that the speed of change was quite drastic. Every single letter I typed caused the UI to change. Don't really fancy it now but we'll see!