Yes, I can see where markdown is a good middle ground for that type of regular, consistent content. Out of curiosity, did you have to set up templates for the content to help the non-technical users, or was a markdown tutorial enough?
We provide them with a PDF introduction doc when we acquire new clients or they wish to have new authors added which has the essentials, explaining what it is and why.
Our editor also has hyperlinks which insert tags for headings (two options), bold, lists and links etc.
So far it's been well received, although we are continually looking to tweak
