Reminds me of the story about baggage claim at Houston's airport. They kept getting lots of complaints about how long it took for people to wait for their bags after getting off their flights. To fix this they moved the claim area further away from the gate, it took people longer to get there but the same amount of time for the bags to reach the claims area. Complaints went way down.

https://www.nytimes.com/2012/08/19/opinion/sunday/why-waitin...