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>>You could outfit entire teams with Borland or MS tools for the price of a single seat license for Smalltalk in the 80s or 90s.<<

Different Smalltalk implementations, different prices:

https://books.google.com/books?id=wJswszKTwl4C&pg=RA1-PA43&l...

>>Then Java came along, and it was free.<<

Free and The-Future-of-the-Internet TM.

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There is an important technical / licensing / business problem with Smalltalk that has not been mentioned -- lack of library standardization.

Apart from a few core classes, each Smalltalk implementation had different class names and method names for things that once-upon-a-time were special but quickly became commonplace -- like windows and menus and …

So you could never hire a "Smalltalk" developer: you hired a VW developer or a Smalltalk/V developer or a VA developer and waited for them to get up to speed with an unfamiliar environment.



Notice ParcPlace's offering is more than 7x that of MS or Borland. I believe both it and Digitalk's competitively-priced alternative were merged into a single product after PP and Digitalk merged.


The businesses merged, not the products.


You're correct; a product line merger was attempted but failed, so VSE was ultimately just killed off.




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