Unfortunately the media inadvertently establishes terminology in a permanent and unavoidable way. The word drone is easy to say, widely recognized, and best of all has 20% more drama than the other terms. Drama is the lifeblood of the news business.

More likely they're saying "The term 'drone' is becoming too ordinary, how can we spice it up a bit? The drone menace? drone threat?"

I'm really not kidding.