Maybe the "bubble" would burst, maybe not. The author's reasons were not quite convincing. The web 1.0 and 2.0 has billions of sites (compared to some 200K apps) and there are millions of copycats out there. Does that mean the web is going to burst anytime soon? Just like we found Google to help us navigate through billions of pages somebody could write a good search tool which would allow us navigate through all the crappy apps.