Perhaps it would be better to copy the processes of companies/teams notable for outstanding design - or any other process.
I wasn't aware that Facebook was an authority in design.
There's beautiful/functional design all over the web. But my experience of FB is that the UI is somewhere between "Mostly OK, I guess" and "That really doesn't work very well and it's annoying."
If it's taking two hours of review time a week to create that, the process may not be optimal.
Just remember, Facebook are designing a UI for 1 Billion people. That's going to require a lot more "common understandable simplicity" than most applications.
I wasn't aware that Facebook was an authority in design.
There's beautiful/functional design all over the web. But my experience of FB is that the UI is somewhere between "Mostly OK, I guess" and "That really doesn't work very well and it's annoying."
If it's taking two hours of review time a week to create that, the process may not be optimal.