It's been over 10 years since I had my own business, but when I did, I tried to use "we" instead of "I" and paint the business as a business offering services rather than one person trying to get work. It became very frustrating dealing with recruiters (the people who typically contact you for work). A typical conversation would go something like this:
Me: I see you're looking to fill a position involving a lot of graphics work. We could help you out.
Them: Please send the resume.
Me: I'm not offering the services of just a single developer. We have a variety of services we offer. Please see our web site at <http://www.example.com/>.
Them: Please send the resume.
Me: I'm unclear what resume you want me to send. I'm not offering you a single person, but a full-service solution.
Them: Please send the resume.
Me: ...?
I'm sure I could have spent time coming up with some response for these people, but it wasn't worth it. I ended up only working with clients I could deal with directly as it was much easier to have a conversation with them.
So just be aware that you'll have to deal with this type of nonsense from time-to-time.
Recruiters recruit people, so of course they want a resume. If you aren't a person a person that wants to be recruited or wants to recruit someone, a recruiter is the wrong person to talk to.
Unfortunately, many times the 'default' gatekeeper to anyone else worth your time in the org IS the recruiter. Using social engineering and/or linkedin you are sometimes able to figure who you need to speak to and access them directly.
On the flip side, I recently was hiring for a senior engineer position, where I specified individuals only, and was inundated with emails from firms who were sure they could "help me out" with a "full-service solution." Maddening.
Me: I see you're looking to fill a position involving a lot of graphics work. We could help you out.
Them: Please send the resume.
Me: I'm not offering the services of just a single developer. We have a variety of services we offer. Please see our web site at <http://www.example.com/>.
Them: Please send the resume.
Me: I'm unclear what resume you want me to send. I'm not offering you a single person, but a full-service solution.
Them: Please send the resume.
Me: ...?
I'm sure I could have spent time coming up with some response for these people, but it wasn't worth it. I ended up only working with clients I could deal with directly as it was much easier to have a conversation with them.
So just be aware that you'll have to deal with this type of nonsense from time-to-time.