Edit: realized I had a contextual homonym typo... and it has been too long so I can't edit. (Why does HN do that... gah)

> or Claim-Monetize (claim content, ad advertisements

ad --> adds

Which is an interesting distinction because this means content that had no in video ads (pop over text ads, pre-roll ads, trueview ads) can get ads added to it when it is claimed, if that is what the claimer chooses to do.