> I think the reason these systems haven't been challenged yet is lack of knowledge.
As a software engineer, I always thought that the best way to have a great business (not a blow out VC style business, but a good business) is to be a decent-to-good software developer and have deep domain knowledge of some other industry. I thought the best way to get that would be to apprentice in that industry, but the opportunity cost is high (esp as you get older), so the second best way may be to take a job as a dev in that industry and learn as much as you can from the domain experts.
The combo of software development + domain expertise means you see problems to automate away all around you and you can actually execute on what you see.
As a software engineer, I always thought that the best way to have a great business (not a blow out VC style business, but a good business) is to be a decent-to-good software developer and have deep domain knowledge of some other industry. I thought the best way to get that would be to apprentice in that industry, but the opportunity cost is high (esp as you get older), so the second best way may be to take a job as a dev in that industry and learn as much as you can from the domain experts.
The combo of software development + domain expertise means you see problems to automate away all around you and you can actually execute on what you see.