It makes sense - Apple has been interested in Macs as a gaming platform for years, but has never been serious enough to put their considerable muscle behind it.
If someone else is willing to throw their money, time, and influence at the problem, all the better for Apple.
Indeed, a couple of OS X updates have mentioned OpenGL changes made specifically to boost performance in WoW. For instance, http://support.apple.com/kb/HT1525 "... improves the reliability of OpenGL-accelerated graphics in Blizzard's World of Warcraft".