Xerox derives much of its income from contracts rather than selling printers directly. They rent you the printer and charge you per page printed.
Source: worked tech support for better part of the 2000's and had to get Xerox printers on our networks often. Spent a lot of time updating settings when the contracts renewed and new printers were leased.
That's essentially what I found in my time working with them. This was public sector so the idea of budgeting the hardware cost as a lease and paying per print really appealed to the administration.
