I assume you're taking a shot at Apple the company. Not sure what the basis for making the comparison to a cult is and having escaped from an actual cult myself I find the comparison disingenuous and insulting. Apple sells products many people are happy to pay for. Cults sell a lifestyle usually built on lies and manipulation, generally taking much more from their buyers than just the sticker price.
Nowadays Apple does take more than the sticker price: they take control of your machine. It has become nearly impossible to refuse a software upgrade, and actually impossible to downgrade. They sell this as a "feature", but actual cults also sell taking control of your life as a feature. And people actually find this attractive because it relieves them of the burden of having to think or take responsibility for their actions. There's a reason that both Apple and "real" cults thrive in the marketplace. True, Apple is not as bad as a "real" cult but the analogy is apt, and becoming more so over time.
Ironically, as a non-default choice for most of the computing world, Linux developers have far more motivation to actually care about their users' preferences. It's a stark contrast these days to the big players where they essentially hold their own product to ransom until you accept their control of it.
So you say Apple users had no choice? How about making the choice to buy, say, a Mac, so you can focus on what you do ON you computer, not on what you do TO your computer?
It is a feature for the majority of non-HN users out in the real world. Anecdata being everyone's parents and grandparents, non-techie teens, etc. And even we would consider this a feature in other aspects of our lives - roads, power grids, telecom and infrastructure in general all auto-update in a manner of speaking. Personal property might not, but if first generation device owners grow up with auto-update they might not care. How many people on HN still complain about Chrome auto updating, btw?
The difference is: when Chrome updates, it doesn't force me to update everything else on my system. Apple uses a "version ratchet" to force you to update everything whether you want to or not.
> some people perceive similarities in Apple's approach to what you just described re: "Cults sell [a lifestyle usually based on lies and manipulation]"
Marketing involves manipulation. Despite being good at marketing, I don't see evidence that Apple resorts to lying more than other companies. More often, the "cult of Apple" label is directed at avid customers who are particularly enthusiastic about Apple's products, and its used pejoratively by people who don't share or understand their enthusiasm.
But it's metaphor, and it doesn't mean Apple or its fans are an actual cult.
He sort of did and it ended up being pretty successful.