Car companies do fine in weird ways: Buick is a super luxury prestigious brand in mainland China because 100 years ago, some of the first cars imported were Buicks... In the USA it's seen as your grandfather's land yacht.
It's also because companies can completely rebrand themselves when they go abroad (as do humans sometimes, go figure).
PBR is sold as a premium beer brand in China, and in Korea, VWs are considered luxurious. Pretty ironic, seeing as it's name literally means people's car in German.
