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They're houses built like cars. You have the six basic models. Then each of those models can have upgrade options and trim packages. Floor plan C with bay windows, sun room, and gabled roof here; floor plan E with 3-car garage expansion there; floor plan F with cupola feature and two-story deck package somewhere else.

Every house is different, but every house is the same. The only thing that really distinguishes one from the other is the finish work. The builder uses all the same parts and all the same subcontractors in each one.

The subdivisions are little more than an outdoor mass-production factory for houses. The assembly line is largely invisible, found only in the builder's sales and scheduling software.



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