Could be. If they don't want to compete solely based on price. Or don't believe that price is their strong point.
There are many reasons to compete on price but just as many reasons to not compete on price including service, support, delivery charges, home delivery options, shopping local. Or simply not wanting to support a race-to-the-bottom Walmart world.
Yes, forcing retailers to be part of your system is great for your business model but that doesn't equate to necessarily be good for theirs. And since they may never know that you even exist (if a customer doesn't visit because of your site how will they know?) they may be losing traffic without even knowing why.
There are many reasons to compete on price but just as many reasons to not compete on price including service, support, delivery charges, home delivery options, shopping local. Or simply not wanting to support a race-to-the-bottom Walmart world.
Yes, forcing retailers to be part of your system is great for your business model but that doesn't equate to necessarily be good for theirs. And since they may never know that you even exist (if a customer doesn't visit because of your site how will they know?) they may be losing traffic without even knowing why.