Amazing line, and the next one too: "The best way to attack a competitor is to find their soft underbelly and tear it to shreds with tooth and claw."

I'm kind of tired of every company trying to present themselves as the nicest guys in town. This is much better.

Ha! I like that Marco. "nicest guys in town." Nice guys finish last? Fact is if everyone here knew us personally, they'd say we a nice guys. But when faced with the daunting, dubious task of taking on Slack this strategy made the most sense. And it is working. If it wasn't we'd have stopped a long time ago. Marketing is hard but fun stuff. Thanks!