Step 4: Existing application shut down by Google.

Step 5: Blog post about the wonderful journey users are about to embark on.

Step 6: Mention a 2 week shutdown notice and do not provide support to to download data in a sensible way or migrate to a different service.

What major Google shutdowns have had only two weeks to migrate and no sensible download?

Evernote actually got nice export tools build into their desktop client.

Nice until you have to actually use them.

I have used them to get out of Evernote. Seemed to work pretty well.

If shut down is in the plan, the move to the Google cloud doesn't completely makes sense, unless they think the big names customers will attract more adopters?

Was most likely sarcasm.

I know, but still couldn't keep myself adding that comment :|

Hurray for Poe's Law.

The team could transition to Keep, maybe.

Evernote employees, if you're curious what happens to you in this scenario, people who worked at Nokia should be able to clarify.

Curious what incentive would there be for Google to acquire Evernote? They already have Keep.

Keep friends and buddies happy. Make sure the shareholders pay so your personal investments in Evernote don't go sour.

They would acquire users and data from one of Keep's largest and most established competitors short of MS OneNote while simultaneously removing them as a competitor in the market. Seems like a pretty solid incentive if Google is serious about staying in that space.

My guess is enterprise customers

I'm afraid you're not that wrong here :(