That's funny, because you're right, and Atlassian has an enormous head start. And it's hard to explain why I like GitLab so much more.
I used the entire Atlassian suite for 3 years at my first web development gig, when I started over 7 years ago. I just have all these memories of things being ugly, slow, and hard to customize. Although I had a mostly positive experience with Confluence. Bamboo was just not nice to use. BitBucket does most of the same things, but it just didn't feel nice to use. Maybe it's the UI, or the dark blue theme. Maybe it's purely psychological, like GitHub was the place where all the cool developers hang out, and BitBucket is the corporate nerd who just wants to fit in so they give away all their private repos for free. So I dumped my private, personal stuff on BitBucket, until GitLab came along.
And honestly, up until the last few months, I actually really disliked GitLab. I kind of saw them as just rip-offs who were blatantly copying GitHub, and stealing their customers. But then I realized that GitHub hasn't really done anything interesting for years and years, while GitLab is working on all these awesome features and integrating things that GitHub should have been doing years ago. So now my opinion is that GitHub had their chance, and they blew. GitLab is the new cool place to host your code.
> And it's hard to explain why I like GitLab so much more.
In my case having the Atlassian all tools look the same seems to have backfired; every time I go to BitBucket it makes me think of Jira, which makes me cringe and wish I were on a different web site.
I used the entire Atlassian suite for 3 years at my first web development gig, when I started over 7 years ago. I just have all these memories of things being ugly, slow, and hard to customize. Although I had a mostly positive experience with Confluence. Bamboo was just not nice to use. BitBucket does most of the same things, but it just didn't feel nice to use. Maybe it's the UI, or the dark blue theme. Maybe it's purely psychological, like GitHub was the place where all the cool developers hang out, and BitBucket is the corporate nerd who just wants to fit in so they give away all their private repos for free. So I dumped my private, personal stuff on BitBucket, until GitLab came along.
And honestly, up until the last few months, I actually really disliked GitLab. I kind of saw them as just rip-offs who were blatantly copying GitHub, and stealing their customers. But then I realized that GitHub hasn't really done anything interesting for years and years, while GitLab is working on all these awesome features and integrating things that GitHub should have been doing years ago. So now my opinion is that GitHub had their chance, and they blew. GitLab is the new cool place to host your code.