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I don't know. It's really just a cheap trick that makes half-assed advice sound much cleverer than it really is. But it works!


We need to go one step further and make inverse inverse guides: "How to not fail at not failing" etc.


Funny you say that. pg used an inverse-inverse title for his 2007 Startup School talk. It was titled :"Why to Not Not start a startup"

http://www.paulgraham.com/notnot.html




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