There is no good money in delivering bits. That's why AT&T wants to buy Time Warner and that's why Google Fiber is shutting down. The only way to make money is price gauging in areas where there is a competitive market. There is really no way to stand out from the competition other than a better price per bit. Obviously there isn't much money in that. There also is really no way to make your customer actively happy other than pricing. Even if you do anything right the only time you will be noticed is when something is broken which is often times unavoidable (storms, lighting, broken equipment, incompetent customers, etc.). Bottom line it's a shit market to be in. The only reason to innovate is because some competitor was foolish to sink money into better, faster infrastructure that most customers don't care about and now you gotta catch up. So there are only incentives to screw customers one way or another and integrating innovation as much as possible. I'm not sure how this can possibly be turned into a functioning, competitive market.