I must say I've long abandoned any illusions of personality and values of big tech companies like Apple/Google/Microsoft, are any one of them better or worse than the other, more moral or less? It's all big companies, shareholders and bottom line, with perhaps the current leadership making a little difference how the company is run.

But companies are not people and we can't trust them as such, the larger the company the more that's the case. It's naive, unfortunately , to think differently.