>You could hope to find one person to fill any two of those jobs, but all you'll get out of a 'scrappy content marketer' is a vacant position and a series of burnouts.
One person can easily manage all of this and more very affordably with freelancers, tools, and a decent process.
Where you go wrong is when the person managing is "figuring it out on the fly."
Use canva or stencil for design, use textbroker or copypress for content at scale, all that is left is building an editorial calendar, planning content promotion, blogger outreach, all of which can be done with tools, etc...
...if you have clarity about what exactly needs to be done from ideation to promotion, its really not that hard for one person with tools and freelancers to execute on.
One person can easily manage all of this and more very affordably with freelancers, tools, and a decent process.
Where you go wrong is when the person managing is "figuring it out on the fly."
Use canva or stencil for design, use textbroker or copypress for content at scale, all that is left is building an editorial calendar, planning content promotion, blogger outreach, all of which can be done with tools, etc...
...if you have clarity about what exactly needs to be done from ideation to promotion, its really not that hard for one person with tools and freelancers to execute on.