This, a thousand times. The mess that is Plex sucks, a web browser tool which could play media files without all the drama would be a game changer for those of us who don't consume media through iTunes.
Though today the battle spreads from codecs to adaptive streaming standards. Apple (as expected) wasn't eager to support MPEG-DASH / MSE. It's as if they just can't do without messing things up for everyone.
