They want to get elected. So, in that regard they want the same thing. What you say to get elected is largely irrelevant, particularly if you can suggest the opposing party is more evil.
The goal isn't to be a good candidate, qualified, or even ethical... its to get elected out of a contest of two people.
Who ever uses the media most wins. It doesn't even have to be favorable news coverage or even make sense. Who ever appears on the screen the most or gets their name mentioned the most wins. Again, its only a contest out of two people and the general population is easily energized by emotions.
The goal isn't to be a good candidate, qualified, or even ethical... its to get elected out of a contest of two people.
Who ever uses the media most wins. It doesn't even have to be favorable news coverage or even make sense. Who ever appears on the screen the most or gets their name mentioned the most wins. Again, its only a contest out of two people and the general population is easily energized by emotions.