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There seems to be many problems you faced that could have been avoided just be asking questions :(. For example, asking "do you have experience shipping to Amazon fulfillment centers?". Or talking to the several folk in industry and the CEO ahead of time.

I also have an issue with the Big Lesson of "order at most two times what you've already sold". The lesson shouldn't be a rule of thumb. The lesson should be to find methods to gauge interest better, not just "2X maximum".

Anyway, thanks for sharing. I obviously thought it was an interesting read and it got my brain thinking.



Yep. You're 100% right. At the time, we didn't know the questions we needed to ask or who to ask them to.




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