Aim to make your side projects popular: write a blog post, do a show HN, launch ...

throwaway88121 · on Dec 31, 2016

Ok, but how do you get the mindset of believing what you say in marketing?

For many technical people it's quite exhausting to preach what they think is nonsense.

pryelluw · on Dec 31, 2016

You are setting yourself for failure if you try to sell something you dont believe in. Always sell something that you absolutely believe in. Never lie or exagerate. The mindset is the result of knowing that something is good and will benefit whoever acquires it.

theparanoid · on Dec 31, 2016

Don't. Marketing and sales isn't about features it's about benefits.

Think of who and how people benefit from your project.