Let me echo the issues with iOS since the upgrade to 7 with an example from my children. We decided when my youngest was 3 to buy both girls a new ipad mini. This allowed them to watch shows. Sometimes but not often we'd also let them bring the ipad on walks (if you have not had kids don't judge). I was amazed at how well our girls figured out how to load a movie or show. It was pretty easy for my 5 year old to figure this out. My 3 year old struggled but after a few times showing her where and how to click she got it. A few weeks/months go by and ios7 is released. The new "flat" (cough invisible UI) is released into the wild. I am from the always upgrade generation because it's exciting so we upgraded everything. my 3 year was very very upset. Simple things like finding the video playback icon were now nearly impossible, even my 5 year struggled. Well, the worst possible outcome for us was my 3 year throwing the ipad in frustration down the street (literally we were on a walk). It gave me a whole new perspective on UI change. I believe Apple has improved since ios7 a lot - however many deficiencies remain that make the UI challenging - the multiple touch / 3d touch features. For us specifically, the distinction between a show or movie that is downloaded vs one that is not is crazy confusing and having to navigate into settings to switch between showing movies that are not on the device and ones that are has led to near repeat incidents of smashed ipads... I'm not sure what the right answer is for Apple... they have put themselves into a hard position for "fixing" things. Many people have probably become accustom to the new designs and features so a rollback is not what's needed. I believe they are mostly doing the right thing at this point which is to refine and improve, i just hope they can fix the extremely confusing itunes interface...