For sure. Oddly enough, a lot of people in the traditional/advertising backgrounds do get how to use the mediums effectively, or even how to measure and optimize within them, but when it comes to the technical aspects of setting them up, they are clueless, and don't grok the minutiae.

I wouldn't call myself a Marketing Engineer by any means. I am learning how to be a better coder, but, despite the buzzwordiness of the title, I feel like Marketing Technologist is a better descriptor (for me at least).