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Yes and the problem is Facebook. Google is fighting FB.

In many respects I like gardens, I like curated contents.

But I like the web more. The web needs diversity. We need more search engines for instance.



G+ wasn't enough for them to realize that imitation is not a good strategy to use against FB


This. It appears as if Google's higher ups still haven't gotten the memo.


In an alternative interpretation. G+ and AMP are both attempts by google to maintain relevance when faced with obsolescence due to becoming infrastructure rather than product.




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