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2a) I want to get to the site, not another Google property.

Penalize my search listing all you like, but none of my stuff will be hosted elsewhere.

I thought publishers learned their lessons here - use someone else's printing press, and ultimately, they control what's printed.



This is the part that I don't understand. Why are publishers so eager to give away control of their meal-ticket?


They can always turn AMP off if Google does something evil.


And lose their ranking? It won't be as simple as "just turn it off"




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