As previously commented, their advertising, at least in some circumstances, is highly effective.
The growth rate of revenue, how much more advertisers can spend on the platform before it's saturated, and how much Snap can jack up the price per metric, would also play a big role.
As previously commented, their advertising, at least in some circumstances, is highly effective.
The growth rate of revenue, how much more advertisers can spend on the platform before it's saturated, and how much Snap can jack up the price per metric, would also play a big role.