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Apple Music is becoming a record label now, they pay artists a few millions so that the album is only available on their platform for a month or so. Universal didn't like it much https://www.theguardian.com/business/2016/aug/23/universal-s...


The practice of "exclusive windowing" does not mean that Apple is becoming a record label. That article is about limited exclusives. I didn't see anywhere in the article that mentioned Apple becoming a record label.




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