Say you have an area with two ISPs -- Provider A with 400k subscribers and B with 50k. Both have a soft data cap of like 50 gigs/month.
Netflix could approach Provider B and say, "Hey, how about we pay you to remove the data cap on Netflix traffic?". All of a sudden Provider B can advertise that their customers can watch all the Netflix they want with no buffering! People will jump ship and leave Provider A for Provider B, thus "creating competition".
Disclaimer: I personally think the internet should be treated as a public utility, but the above scenario is (probably) what anti-net neutrality proponents believe.
Netflix could approach Provider B and say, "Hey, how about we pay you to remove the data cap on Netflix traffic?". All of a sudden Provider B can advertise that their customers can watch all the Netflix they want with no buffering! People will jump ship and leave Provider A for Provider B, thus "creating competition".
Disclaimer: I personally think the internet should be treated as a public utility, but the above scenario is (probably) what anti-net neutrality proponents believe.