This 1000x. It didn't really make sense for Amazon to do all the initial work here when they can have others essentially paying them for the privilege of doing their market research for them while also shouldering all the risk.
Personally I'll be glad to see FBA and all the affiliate sites dry up as they negatively impacted the marketplace IMHO. Now that Amazon has the data they are going about cutting out the middlemen and leveraging their position to eat up the extra margin.
FBA and co-mingled inventories have destroyed my trust in the "Amazon" brand, to the point they're basically my last resort to find something and even then, only cheap generic things.
Personally I'll be glad to see FBA and all the affiliate sites dry up as they negatively impacted the marketplace IMHO. Now that Amazon has the data they are going about cutting out the middlemen and leveraging their position to eat up the extra margin.