Unless they morph into something different or maybe try to be everything for everyone which seems to be the strategy nowadays, e.g. FB, Amazon, at least Amazon completely dominated the book sector before morphing.
To me this was apparent in their corporate rebrand as Snap Inc. Threading the needle and parlaying your hype into a diversified, profitable holdings corp is the formula they seem to be following. IMO Amazon got there naturally, FB took big, deliberate steps to get there, and Twitter is not getting there fast enough.
I'm bearish on Snap at current numbers, but willing to see how they play their position for long term growth.
(I have no positions, this is not investment advice, reality is a construct of the human mind etc)
