This could be in response to any number of comments on this page:
I use uBO and a few other blockers. I almost never see an ad.
A few days ago I saw an ad, and I was surprised. It was for Cadillac cars. I hovered over the ad, and it seemed to go directly to cadillac.com. And I was sort of OK with that.
The page, and the ad, seemed to be designed like any other legitimate link to another page or site. I don't know how the image made its way on to the page and in to my browser, but it appeared much less intrusive than a totally ad network-served ad.
Certainly the 1st party site could collect data about my visit and send it somewhere, but at least they appear to be more in the loop than just opening their site to all comers.
And if I clicked through to cadillac.com, they could do the same.
Anyway, that's more along the lines of what I've been wishing for as a consumer in web ads.
If all ads were a picture with a link served as part of the page, I wouldn't use an adblocker. I read newspapers full of ads and don't really mind -- the ads make the local weekly free!
But it wasn't me who started an arms race decades ago with pop-over/under chains and escalated with tracking scripts, auto-playing videos, and bidding platforms serving malware.
Are advertisers really surprised people opt out of such toxic behavior?
Would have been interesting to know who the domain was homed to. Might have just been an ad network with a CDN and cadillac.com CNAME'd to their servers. Looks like an origin served ad, but still flows through the tracker.
I use uBO and a few other blockers. I almost never see an ad.
A few days ago I saw an ad, and I was surprised. It was for Cadillac cars. I hovered over the ad, and it seemed to go directly to cadillac.com. And I was sort of OK with that.
The page, and the ad, seemed to be designed like any other legitimate link to another page or site. I don't know how the image made its way on to the page and in to my browser, but it appeared much less intrusive than a totally ad network-served ad.
Certainly the 1st party site could collect data about my visit and send it somewhere, but at least they appear to be more in the loop than just opening their site to all comers.
And if I clicked through to cadillac.com, they could do the same.
Anyway, that's more along the lines of what I've been wishing for as a consumer in web ads.