The end-game of Google (and Facebook, etc.) is to feed on everything everything you think, do, and say so they can predict and influence your beliefs and what you purchase. Of course, law enforcement wants a piece of the cake as well to be able to control and predict the behavior of the population. Break free from the hive mind. Disconnect yourself from the spying apparatus.

And now for a more amusing take on the matter: https://www.youtube.com/watch?v=sUIcCyPOA30